Marketing Manager

Buenos Aires, Argentina (remote)

Baola brand, is an ambitious crypto-related project aimed at providing services to individual customers in selected countries of Latin America, with plans to expand further into the LATAM region. Customers will be able to use the Baola crypto-wallet and execute card payments with the card linked to the wallet. We are expanding the development team so we are looking for a Marketing Manager to join us.


Responsibilities

  • Develop and execute the go-to-market strategy for neobanking solutions across B2B and B2C segments

  • Own and manage performance marketing, digital campaigns, content strategy, SEO/SEM, and marketing automation

  • Build and grow the company’s brand presence, voice, and narrative across digital platforms

  • Collaborate closely with sales and product teams to align messaging, support customer acquisition, and optimize conversion funnels

  • Monitor and analyze campaign performance; optimize based on data and KPIs

  • Manage relationships with marketing agencies, freelancers, and media partners

  • Take ownership of the marketing budget, ROI, and reporting to the executive team

  • Prepare to scale a marketing team — lead hiring and team development as the company grows


Requirements

  • 4+ years of marketing experience, ideally in fintech, SaaS, or startup environments

  • Proven track record in digital marketing, demand generation, and brand building

  • Experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEO tools, etc.

  • Strong understanding of neobanking, financial services, or payment solutions is a plus

  • Excellent communication and leadership skills

  • Entrepreneurial mindset, data-driven, and highly adaptable

  • Ambition to grow into a CMO role and lead marketing at scale


What we offer

  • Competitive salary and performance-based bonuses

  • A key role in a fast-growing fintech with real C-level potential

  • Opportunity to shape the marketing strategy from the ground up

  • Dynamic, remote-friendly environment with a high-performing, passionate team.